Colors demand attention and they possess emotional connotations, it is how the electromagnetic radiation of light affects the human mood and behavior. When our eyes first see color, they start to communicate with our brain which will send signals to the pituitary gland, on to the endocrine system and then to the thyroid gland. The thyroid gland is responsible for emotions and behaviors, by triggering the release of hormones. Having a black-and-white image in a presentation won’t get your audience attention for more than two-thirds of a second, yet a colored image in a presentation may hold a person’s attention for two seconds or more.
Here are a few tips & tricks to follow when creating the color scheme for your presentation.
What is color psychology? Present in colors
Choosing a color scheme for your presentation is a task often neglected by most of us, yet choosing the right one could make a huge difference between success and failure.
Colors carry a lot of emotional connotations and using them properly could help you seize your audience’s interest. Studies show us that colors could enhance readership by 40%, learning by 55% to 78%, and comprehension by 73%1. A poor choice for a color scheme makes it hard to tell where the text begins and where background ends.
Colors evoke different feelings. Think of choosing the scheme accordingly to the message you want to transmit. Due to its conservative and chilling effect, blue is often used in the corporate world. A green background is chosen by speakers when they want to promote interaction. If you need to grab your audience’s attention or to highlight some things then yellow should be your pick. If you want to stimulate creativity you should go for purple, it’s considered exotic and rarely appears in nature.
1 Diana Koers, Picture Yourself Learning Corel Paint Shop Pro Photo X2
By Diane Koers, 18.12.2015
Mixing the colors!
One of the best tools to help you find the right color scheme is Sir Isaac Newton’s Color Wheel.
- Monochromatic – Mixing different variations of the same color with a bit of white, black or gray will give you a simple, but elegant touch on your presentation.
- Analogous – Choosing 3 colors that lie next to each other in the Newton’s Color Wheel can deliver either a warm or a cool feeling.
- Complementary – A contrasting look can be obtained by choosing complementary colors from the opposite sides of the wheel.
- Split Complementary – This is just a variation of the complementary scheme. The only difference is that you have to choose neighbors of the opposite color.
- Triadic – By choosing three colors equally spaced around the wheel you can obtain a vivid look on your presentation,
- Tetradic – You can use at once two pairs of complementary colors, works best if you select one dominant color and use the others to support it.
To get things started, use these websites:
Makes color schemes. You just have to enter the URL of an image to get a color palette that matches the image you want to use. This is useful for coming up with a presentation color scheme that needs to match a stock photo from your project.
With it can create and find color palettes from images.
Adobe color is a great and easy to use tool to determine a color palette.
Do you know more about color psychology? Share your thoughts with us by commenting below.